Orion Salento IGT Primitivo - Masseria Li Veli

Primitivo that combines intensity and elegance

Primitivo Orion by Masseria Li Veli is born in the heart of Salento, from vineyards trained using both the traditional alberello (bush vine) and spurred cordon systems, on clay and sandy soils rich in limestone. It is a wine that interprets Primitivo in a modern and refined style: rich in fruit yet always balanced, expressing the character of Puglia without excess.

The name Orion derives from the Greek term oros, meaning “border”, and refers to the ancient road that once marked the boundary between Byzantine and Lombard territories near the masseria. A tribute to the history of this land, now captured in a glass.

The winemaker's notes

"I like it because it shows that Primitivo can be intense without being heavy. The fruit is the protagonist, but it is always supported by pleasant freshness that makes the wine enjoyable from the first sip to the last. It is a bottle I often recommend to those who want to discover the true character of Salento."

— Yuri Stefani

Why we chose it

We chose Orion because it represents an authentic interpretation of Salento Primitivo. It is an intense and enveloping wine, yet it retains a pleasant freshness that makes it remarkably versatile at the table.

Perfect for those looking for a soft and generous red without sacrificing elegance.

The territory

The grapes come from Salento, a land where sunshine, wind, and the proximity of the sea contribute to optimal grape ripening. The clay-limestone soils provide structure and depth, while temperature variations between day and night help preserve aromatic intensity and balance.

The winery

Masseria Li Veli is one of Puglia's leading wineries. Based in Cellino San Marco, it enhances indigenous grape varieties through viticulture that respects the territory and winemaking focused on expressing the character of each wine.

The oenological consultancy of Roberto Cotarella has contributed to shaping a distinctive style in which tradition and precision coexist harmoniously.

Technical sheet

Denomination: Salento IGT

Vintage: 2024

Grape variety: 100% Primitivo

Production area: Salento, Puglia

Soil: Clay and sand with limestone deposits

Training system: Alberello and spurred cordon

Harvest: Manual, late August

Vinification: Fermentation in stainless steel at controlled temperature

Aging: French oak barrels

Alcohol content: 13.5% vol.

Format: 750 ml

In the glass

Color

Bright ruby red with violet reflections.

Aroma

Intense and enveloping, with aromas of ripe red plum, mulberry, pink pepper, and delicate sandalwood notes.

Taste

Soft and rich, with velvety tannins and pleasant freshness providing balance. The palate is smooth, harmonious, and persistent, with a generous yet well-balanced finish.

Food pairings

Ideal with:

• Orecchiette with sausage ragù

• Grilled meats

• Roasts

• Gourmet burgers

• Aged cheeses

• Spicy Mediterranean dishes